Checking out individuals's media consumption practices
Below is an intro to some existing trends and habits in television and content viewing.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form video content, the way in which people are getting their information is also evolving. Individuals are significantly turning towards internet news sources, instead of watching TV, to find out about the latest worldly affairs. Nevertheless, simultaneously, due to a constant flow of information, individuals are becoming overwhelmed by substantial quantities of content. In reaction to this, news agencies are re-engaging viewers by making short form content that is clearer and simpler to follow. Nowadays it is common to see news channels that have large followings on social media platforms. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this technique has been important for supplying people with trusted and verified news sources, in a form they can easily relate to.
In the existing digital age, mobile phones have become one of the most common tools that individuals are using to watch videos and access media. These days, many social media platforms are offering unlimited feeds of short, successive videos, that are growing in popularity among smartphone users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms enable users to see a series of selected material and interact instantly, making these videos much more interesting and addictive than traditional media. Short form videos are also being used more often for news and educational purposes, not just for entertainment. Subsequently, this trend is changing the way people are actively seeking for and expecting to receive info, in a quicker, shorter and more visual format.
In recent years, with the rise of digital content, the way in which people take in media has changed considerably. For several years, standard tv was the primary source of home entertainment for the majority of people. Nevertheless, from the advancement of streaming services, many viewers are averting from scheduled television, particularly among younger people. Rather, international media content analysis reveals that more read more people are buying memberships to streaming services, which strongly evidences the shift in audience consumption habits. These services are popular for allowing individuals to see the shows and movies they want, whenever they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming platforms as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the industry.